P.Eng
CEO & Director

Tayfun Eldem is currently the Chief Executive Officer of Alderon Iron Ore Corp. and sits on the advisory board of King and Bay. Previously, Mr. Eldem was Managing Director of Iron Ore & Coal for Hatch Ltd., where he was responsible for global business development, overseeing operations in six regions of the world. In addition, Mr. Eldem previously worked for the Iron Ore Company of Canada, a Rio Tinto subsidiary, for more than 20 years. During this period, Mr. Eldem held many senior roles including Vice President, Expansion Projects & Engineering, and COO. Mr. Eldem was accountable for the development and delivery of a nearly $2.0 billion program of green and brown fields expansion projects. Additional responsibilities included strategic and tactical oversight of clean air and GHG reduction programs and the execution of sustaining capital investments and mineral exploration. Mr. Eldem is a professional engineer who graduated from Dalhousie University.

CPA, CA 
Chief Financial Officer

Ms. Genzel is a CPA, CA and holds a Bachelor of Commerce (Honours) degree from the Sauder School of business at the University of British Columbia.  She began her career at a mid-sized accouting firm in Vancouver, BC where she provided accounting, audit, tax and advisory services to both public and private entities.  Both her audit and industry experience have focused on junior resource companies publically listed in Canada and the United States.

B.A. 
Executive VP Government & Community Affairs

Mr. Norris spent more than 30 years working for the Newfoundland and Labrador Government, including as the Clerk of the Executive Council and Secretary to Cabinet. Mr. Norris also held a number of other senior Executive positions, including, Assistant Deputy Minister of Environment, and Deputy Minister of Intergovernment Affairs Secretariat. Mr. Norris holds a Bachelor of Arts degree in Political Science and Economics from Memorial University of Newfoundland.

M.B.A., Ph.D.
VP Asia Pacific Affairs

Mr. Li has over 20 years of international project and financial management and corporate development experience.  He worked as the CFO of Selwyn Chihong Mining Ltd., where he managed accounting, finance activities and fund raising for a large zinc and lead project in Canada.  Previously, he was the Asia Finance Controller for a US based manufacturing company in China and Director of Strategic Planning for Trina Solar, a NYSE listed public company. He also held various managerial roles in Bunge Ltd., a NYSE listed public company and Cargill’s investment holding company in Beijing. Mr. Li holds an MBA from Thunderbird School of Global Management in Arizona, USA and a Ph.D. in engineering from Beijing University of Aeronautics and Astronautics in Beijing, China.

J.D.
Corporate Secretary

Mr. Aasen is a practicing corporate and securities lawyer. Mr. Aasen began his career as an associate in the securities and business law group of a top-tier national law firm where he gained significant experience with respect to public companies, capital markets, securities laws and the natural resources sector. He obtained his J.D. from the University of British Columbia and is a member of the British Columbia Bar. Before attending law school, Mr. Aasen did his undergraduate studies in the finance program at the University of British Columbia’s Sauder School of Business.